Category Archives: Google

Examining Google’s Error Code

On 3rd July a member on Digital Point posted a snippet of code he got when a query for a cached page from a Google datacenter ( went wrong. The following is rarely seen, Google’s Error Code:

pacemaker-alarm-delay-in-ms-overall-sum 2341989
pacemaker-alarm-delay-in-ms-total-count 7776761
cpu-utilization 1.28
cpu-speed 2800000000
timedout-queries_total 14227
num-docinfo_total 10680907
avg-latency-ms_total 3545152552
num-docinfo_total 10680907
num-docinfo-disk_total 2200918
queries_total 1229799558
e_supplemental=150000 –pagerank_cutoff_decrease_per_round=100 –pagerank_cutoff_increase_per_round=500 –parents=12,13,14,15,16,17,18,19,20,21,22,23 –pass_country_to_leaves –phil_max_doc_activation=0.5 –port_base=32311 –production –rewrite_noncompositional_compounds –rpc_resolve_unreachable_servers –scale_prvec4_to_prvec –sections_to_retrieve=body+url+compactanchors –servlets=ascorer –supplemental_tier_section=body+url+compactanchors –threaded_logging –nouse_compressed_urls –use_domain_match –nouse_experimental_indyrank –use_experimental_spamscore –use_gwd –use_query_classifier –use_spamscore –using_borg

I am not for 1 minute suggesting that I know anything about this code, but 2 things stand out to me; “use_experimental_spamscore” and “use_spamscore –using_borg”. So as well as having an algorithm based on scoring an individual page based on linkage data and on-page factors, Google also seem to have a new scoring algorithm for spam. Could this be their reaction to the recent bad data dump or just a refinement on how they filter out spam?

Aside from this, Google are now using Borg technology. How they managed to get in touch with the Borg collective is beyond me, but Yahoo and MSN are in serious trouble now. Having said that, maybe Google and the Borg did some sort of Capt. Janeway-style collaborative work? Maybe Google will announce a deal with Unimatrix One to place Adwords in Borg cubes? 😉 Sorry , couldn’t resist. Crap that’s another bad pun.

Google Click To Call

TW are reporting that Google’s Click To Call service is now in full beta and live on their search results. I had to hunt around for a free open proxy so that I could access their site from a US IP address, otherwise the ads wouldn’t show and I couldn’t try it out.

You’ll know the ad when you see it because it will have a little telephone icon to the right of the ad title. Clicking on the ad triggers the ad to scroll out and provide a text box for your telephone number, which is where it went wrong for me. Being based in the UK I suppose it would only be natural for my telephone number to be rejected!

Anyways, I would pay to use this service as an advertiser. Paying to initiate a conversation about your services and products is a fantastic way to boost your business and upsell products. I’m looking forward for this feature to roll out internationally. 🙂

Matt Cutts On

Heads up guys! Matt Cutts will be on SEO Rockstars tomorrow night (Tuesday) at 7pm EST. He’ll be joined by the regular hosts, Oilman and Greg Boser and I’m sure they will have plenty of nice questions to ask.

I just wonder how open Mr. Google will be. Do you think he’s going to just toe the party line (is that the People’s Party ;)) or will he be open to debate on the quality of search nowadays at Google.

Google Launches New Firefox Extensions

Google have just announced the release of 2 new Firefox entensions – Blogger Web Comments and Google Safe Browsing.

Blogger Web Comments is an extension designed to make it easy for users of Blogger to comment on a blog and see what other bloggers are saying about a post. (Darren doesn’t like it anyway.)

“Blogger Web Comments for Firefox is an extension that makes it easy to see what bloggers are saying about a page you’re viewing in Firefox and even make your own blog post about it, all without leaving the page you’re on.”

Google Safe Browsing is currently in beta (really? how surprising!) and is supposed to alert you to websites phishing for data. I thought that Firefox was alreay pretty advanced in this respect, but seemingly not. From Google:

“Google Safe Browsing is an extension to Firefox that alerts you if a web page that you visit appears to be asking for your personal or financial information under false pretences. This type of attack, known as phishing or spoofing, is becoming more sophisticated, widespread and dangerous. That’s why it’s important to browse safely with Google Safe Browsing. By combining advanced algorithms with reports about misleading pages from a number of sources, Safe Browsing is often able to automatically warn you when you encounter a page that’s trying to trick you into disclosing personal information.”

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