I have been mulling this over in my mind recently and decided to jot down a few thoughts after reading Raj’s post on how his father was ripped off over a money making scheme.
For as long as capitalism has been around there have been entrepreneurs who have bent the rules and pushed the ethical envelope. In fact, it may be said that since the internet these ‘get rich quick’ schemes have become an even more prominent scourge.
Sadly, in the words of John Chow, “the market is huge because there really is a sucker born every minute”. Do not allow yourself to get fooled into thinking you can just setup a blog, write a few posts, slap up a few ads and get rich overnight.
Sorry, that just doesn’t happen. Here’s a few reasons why:
- The odds are against you
There are already millions of sites online; you can be sure that if there is a way of making money online someone else is already doing it.
- The web is all about money
When I started out online it was a very different place, ie. people would link to you simply because that was the done thing. Thanks to Google the internet is now governed by link buys, so naturally acquiring links is extremely challenging. Now it’s all about money if you want any link love. Sad but true.
- It’s who you know, and what you know
Just being a smart kid won’t cut it. That degree isn’t going to get you any links or build your brand, not directly anyway. You need to make connections, beg, barter and work your way into networks if you want to get anywhere. Gone are the days of the closet webmaster.
- The big guys get bigger
It’s the same old story, the rich get richer. Just because a site is old and viewed as an authoritative resource people will link to it. The more links the site gets, the more authoritative it becomes. The more authority it accrues over time, the more people link to it. Authority in perpetuity.
- You need real determination
You’ve got to come to terms with the fact that you have a lot of very hard work in front of you. Any other webmaster worth his salt is working long hours to get ahead, many will be working harder than you. In a society that demands instant results, making money online will require you to swim straight against the tide.
Don’t let that get you down though. There are plenty of money making opportunities out there and if you work hard enough at it your dream may come true. It just won’t happen overnight.