BoydCreative

A couple of days ago Jen Slegg posted about how one poorly performing site can reduce the eCPM for an entire account. Basically AdSense, for whatever reason, seems to ’smart price’ an entire account even if only one of the sites is sending poorly converting traffic to the advertiser.

For the last week I have been running Chitika eMiniMalls alongside AdSense, just to see what would happen. Here is what I have found:

• No money lost
• Chitika has a significantly lower CTR than AdSense
• eCPM is much higher than AdSense

What I am wondering though is this. If I was to add a Chitika eMiniMall to a site running just AdSense, Chitika would take some of those clicks. This may sound bad, but woud it not be plausible for this to actually improve your AdSense performance? Chitika would give your visitors an extra choice, so those who click on an AdSense ad may be more inclined to purchase. If they are more inclined to purchase, the advertiser will be able to see that your site sends good traffic. Therefore Google will ’smart price’ you beneficially.

Just my lowly 2 cents.