Category Archives: Chitika

Initial Reaction To Chitika UK

As of this morning Chitika are geo-targeting ads so that UK visitors are served ads from UK companies. Later this week Chitika will roll out the feature across many more European countries.

Initially I was under the impression that this would be beneficial in that the ads served would be more appealing to UK visitors, and therefore increase CTR. However, after this feature was implemented I have noticed a huge drop in relevancy because the inventory just doesn’t seem to be there.

I can appreciate that this is new and will expand in the future, but for the time being I think the new geo-targeting might even hurt figures. Anybody else seeing this?

Chitika Launches In UK & Europe

Nick Wilson of ThreadWatch and Performancing reports that Chitika will introduce merchant feeds from UK advertisers on Monday the 28th November. This is excellent news for those with UK-focussed websites or blogs. I have been personally awaiting this announcement with anticipation because it should improve CTR significantly once it rolls out.

More Country Specific Feeds Coming
According to Nick’s report Chitika will also launch merchant feeds from the following countries within the next few days:

  • France
  • Germany
  • Belgium
  • Italy
  • Spain
  • Denmark
  • Norway
  • Sweden
  • Holland

Update: Ads specific to the UK are now showing. :)

Further Changes To Chitika Layout

Following the recent changes at Chitika, the layout has been tweaked again. The last change involved making the product description non-clickable plain text with a link to the advertiser below the description. At the time I thought it was a bit too difficult to tell the difference between the link and description, which could have created a large drop in CTR.

Now it looks like the format has been tweaked a little further, swapping the position of the static description and the linked advertiser. Now the link to the advertiser is at the top. It looks clean – in fact this is how the ad should always have looked.

Roundup Of Chitika Changes

I just noticed that Chitika have made a few changes to the way their ads display. Now the product name and description cannot be clicked on, so the visitor must click on a link beneath the description or on the company logo / name in the Best Deals tab. According to the Chitika Blog they have implemented these changes to “filter out so-called curiosity clicks that typically do not lead to conversions on the merchant’s side”. Now this is either going to pan out one of a few ways.

Quality, Not Quantity Wins
By filtering out curiosity clicks the advertisers will get a lower volume of traffic, but those that do click through will be more qualified to buy and hence the advertiser will be more likely to stick with Chitika and pay the same or more per click.

Combatting Ad Blindness
Another possible upshot fom this development will be smaller publishers with low CTR becoming disaffected with Chitika and removing the ads from their sites. This would make Chitika a ‘lesser-spotted’ ad block, so visitors will be less blind to them. Hence those still using Chitika ads will have a more unique offering.

Imagine Chitika were to ignore their advertiser’s comments and stick with the older ad format. What would happen? Well most likely something like this.

Advertisers Leave The Program
Advertisers would receive a lot of poorly converting traffic, which would basically be viewed as a waste of resources. Consequently it would not take long for the big spenders to pack up and leave. Publishers would then have a much more constrained product inventory available to display to their visitors.

CTR & eCPM Would Plummet
If you were still running Chitika you would see your CTR drop because you would probably have poorly targeted ads. Your eCPM would also fall through the floor simply because advertisers would pay less for the poorly converting traffic you would be sending to them.

The good thing though is that Chitika are being proactive and are making the necessary changes now, rather than waiting for their advertisers to get too cosy with some other ad program and leave. Chitika is a nice alternative source of income that is in it’s early days, I am personally glad that they are making these changes early on rather than when you have become too comfortable with their higher than average CPC.

By implementing these changes now Chitika are helping to build a stable platform that will afford publishers an alternative revenue stream for the future. Don’t forget that they are offering a 10% network-wide bonus until the end of November to compensate for any drop in revenue.

Apart from announcing the ad format change, Chitika will also be implementing a few new features in the next few weeks.

Geo Targeted UK Ads
This is a big bonus for any publisher with UK traffic. Instead of being offered US products in US Dollars, a UK visitor will see ads from UK advertisers with prices in Pounds Sterling. This should really help boost the CTR on any UK site.

Alternate Ads
Chitika will introduce the ability for a publisher to set alternate ads, which is a big bonus. At the moment Chitika does not accept traffic from a large number of countries. By setting an alternate ad a visitor to your site from one of these unsupported countries will not even see a Chitika ad, but will instead see something of interest to them that you have control over.

New Chitika eSupport Area

Darren Rowse reports that after recently launching a significant channels upgrade, Chitika seem to be working on a new eSupport area offering tips, downloads and news.

At the moment it does seem a little sparse, but they do have some WordPress plugin downloads and PHP-Nuke blocks. You can submit tickets and get the latest news, all in one place.

I like it. This kind of approach shows that they are serious about building a relationship with publishers, which is no bad thing!