As of this morning Chitika are geo-targeting ads so that UK visitors are served ads from UK companies. Later this week Chitika will roll out the feature across many more European countries.
Initially I was under the impression that this would be beneficial in that the ads served would be more appealing to UK visitors, and therefore increase CTR. However, after this feature was implemented I have noticed a huge drop in relevancy because the inventory just doesn’t seem to be there.
I can appreciate that this is new and will expand in the future, but for the time being I think the new geo-targeting might even hurt figures. Anybody else seeing this?