BoydCreative

Following the recent changes at Chitika, the layout has been tweaked again. The last change involved making the product description non-clickable plain text with a link to the advertiser below the description. At the time I thought it was a bit too difficult to tell the difference between the link and description, which could have created a large drop in CTR.

Now it looks like the format has been tweaked a little further, swapping the position of the static description and the linked advertiser. Now the link to the advertiser is at the top. It looks clean - in fact this is how the ad should always have looked.