Chitika Announce Stats Upgrade & More Euro Feeds

Chitika have announced an update to their stats reporting system so that daily stats now filter out clicks from unsupported countries (eg. India, China), rather than removing these clicks during the end of month audit. Having said that, the daily reported revenue is still not an accurate reflection of your true earnings, those will be worked out when click fraud, “merchant feedback” and “merchant chargebacks” are taken into account. After rolling out UK feeds a few weeks ago, Chitika are also testing merchant feeds in France, Germany, Denmark, Belgium, Italy, Spain, Norway, Sweden, and the Netherlands.

I understand Chitika are new to the contextual game, but even with this update publishers will demand a more transparent and reliable reporting system. Why should you work for a month thinking you’ve made some money, then find out that you’ve just lost 70% of your income!

For a start, let’s have some clarification on what exactly merchant feedback and merchant chargebacks have to do with earnings. Is this a crude implementation of Chitika-style “smart pricing”?

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